The Duchess Diaries Gemma Duck The Duchess Diaries Gemma Duck

Birthday Letter: Gemma, Aged 40

So today we pass another milestone. One that, for weeks, filled me with dread and a little self-denial. Forty.

Shouldn’t I have achieved more by now? Shouldn’t I have ticked off the goals, the big dreams, the things people I look up to already have? Cue: comparison, doom spiral, self-loathing. Lovely birthday vibes.

So, this is my first birthday letter. Forty years old and, for a lot of moments if I’m honest, I almost didn’t bother. I thought: too late, Gemma, there’s no point in starting now. But then it hit me - when I’m sixty, that will be twenty letters. Twenty chances to capture gratitude, chaos, dreams, prosecco, and cake. Twenty opportunities to immortalise me - not for self-worship, but for acknowledgement of who I am today. Owning my journey, being proud of myself, loving myself, and most importantly, letting my children know how much they were (and still are) loved. So they’ll always know how much I adored them, how grateful I was, and how proud I’ll always be to be Mum.

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Why Safety Comes Before Spark: The Overlooked Foundation of Joyful Leadership
Joy at Work, Leadership Transformation Gemma Duck Joy at Work, Leadership Transformation Gemma Duck

Why Safety Comes Before Spark: The Overlooked Foundation of Joyful Leadership

We love to talk about sparking innovation. About lighting people up with purpose, fuelling them with perks, or dazzling them with Friday yoga and pizza nights. But here’s the thing: you can’t spark joy if the ground beneath your team is shaky.

Because joy isn’t the starting point. Psychological safety is.

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The Joy Audit: A New Way to Understand Your Team Culture
Joy at Work, Culture Diagnostics Gemma Duck Joy at Work, Culture Diagnostics Gemma Duck

The Joy Audit: A New Way to Understand Your Team Culture

Most “culture reviews” feel like they were designed by a robot. A loooooong, soul-sucking survey. A few tick-box questions about policies, perks, and maybe “how often do you socialise with colleagues?”

A polite thank-you email.

And then . . . nothing changes. It’s no wonder most people treat them like a compliance chore and utter waste of time and energy.

But here’s the thing: you can’t fix what you don’t truly understand.

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The Hidden KPI No One Talks About: Why Joy Might Be Your Most Profitable Business Strategy
The Business Case for Joy, Joy at Work Gemma Duck The Business Case for Joy, Joy at Work Gemma Duck

The Hidden KPI No One Talks About: Why Joy Might Be Your Most Profitable Business Strategy

We’ve been obsessing over the wrong KPIs.

Quarterly profit, sales targets, productivity dashboards are the usual suspects. And yet, tucked quietly in the shadows, there’s a metric that could transform your bottom line faster than any of them.

It’s called joy. And yes, it’s measurable.

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Where Did the Smiles Go?
Joy at Work, The Joy Ripple Effect Gemma Duck Joy at Work, The Joy Ripple Effect Gemma Duck

Where Did the Smiles Go?

Why Workplace Joy Is Everyone’s Business, Especially in Visitor Experience

I’ve been quietly noticing something.

Something that started as a flicker . . . and has now become a full-on ache every time I visit one of my favourite places; a historic house, a beautiful estate, a charming garden, or a family-friendly attraction.

The buildings are beautiful. The experiences are meant to delight.

But the people?

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This is My Joyful Rebellion
Joyology, The Duchess Diaries Gemma Duck Joyology, The Duchess Diaries Gemma Duck

This is My Joyful Rebellion

Somewhere between the WhatsApp pings, the empty snack wrappers, and the relentless chase for “balance’ . . . I lost my spark.

Not in a dramatic, scream-into-a-pillow kind of way. Just slowly. Quietly. Little by little.

Between keeping the plates spinning, the lunch boxes full, and the inbox from exploding, something in me dimmed.

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The Scotch Egg: A Delicious Celebration of Picnic History
Picnic Chronicles Gemma Duck Picnic Chronicles Gemma Duck

The Scotch Egg: A Delicious Celebration of Picnic History

Is there anything more quintessentially British than a Scotch egg? This golden, breadcrumb-coated delight is the very definition of a picnic staple — a portable, savoury snack steeped in tradition, bursting with flavour, and endlessly versatile. Whether nestled in a Fortnum & Mason hamper, gracing a gastropub menu, or tucked into a well-loved picnic blanket, the Scotch egg is nothing short of a national treasure.

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Why Picnics Are the Ultimate Antidote to Modern Life
Joyology Gemma Duck Joyology Gemma Duck

Why Picnics Are the Ultimate Antidote to Modern Life

Modern life is fast, loud, and relentlessly digital. We wake up to notifications, scroll before breakfast, and cram our days with to-do lists longer than a picnic blanket. We live in a world of instant gratification and endless screens, where meals are rushed, conversations happen via text, and ‘switching off’ feels impossible.

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5 Dream Picnic Destinations for a UK Road Trip
Picnic Planning Gemma Duck Picnic Planning Gemma Duck

5 Dream Picnic Destinations for a UK Road Trip

Few things are more quintessentially British than a picnic, and when paired with a road trip through some of the UK’s most iconic locations, it’s pure magic. Picture yourself nibbling treats on a Hyde Park blanket, exploring the woods of Winnie-the-Pooh, or imagining a Bridgerton scene in the rolling hills of Bath. I’ve put together a list of my own personal dream picnic destinations right here in the UK, each steeped in charm, history, and its own unique inspiration. So grab your hamper, a cosy blanket, and join me in dreaming of these picture-perfect picnic spots.

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No Tricks, all Treats
Shop GD Favourites Gemma Duck Shop GD Favourites Gemma Duck

No Tricks, all Treats

As Halloween approaches, it’s time to add a touch of seasonal charm and spooky elegance to your home and celebrations. These carefully chosen Halloween essentials will not only elevate your seasonal décor but also bring a whimsical touch to your autumn festivities.

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Joyful Living in Autumn
Joyology, Seasonal Soirée Gemma Duck Joyology, Seasonal Soirée Gemma Duck

Joyful Living in Autumn

As the vibrant energy of summer fades and the crispness of autumn settles in, we’re reminded to take a step back, breathe deeply, and savour the slower pace that comes with the season. The shorter days and cooler air invite us to pause, reflect, and enjoy the simple pleasures that surround us. Honestly, I was always a summer girl and never really understood the love affair so many have with autumn.

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