Birthday Letter: Gemma, Aged 40
The Duchess Diaries Gemma Duck The Duchess Diaries Gemma Duck

Birthday Letter: Gemma, Aged 40

So today we pass another milestone. One that, for weeks, filled me with dread and a little self-denial. Forty.

Shouldn’t I have achieved more by now? Shouldn’t I have ticked off the goals, the big dreams, the things people I look up to already have? Cue: comparison, doom spiral, self-loathing. Lovely birthday vibes.

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The Hidden KPI No One Talks About: Why Joy Might Be Your Most Profitable Business Strategy
The Business Case for Joy, Joy at Work Gemma Duck The Business Case for Joy, Joy at Work Gemma Duck

The Hidden KPI No One Talks About: Why Joy Might Be Your Most Profitable Business Strategy

We’ve been obsessing over the wrong KPIs.

Quarterly profit, sales targets, productivity dashboards are the usual suspects. And yet, tucked quietly in the shadows, there’s a metric that could transform your bottom line faster than any of them.

It’s called joy. And yes, it’s measurable.

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Where Did the Smiles Go?
The Joy Edit Gemma Duck The Joy Edit Gemma Duck

Where Did the Smiles Go?

Why Workplace Joy Is Everyone’s Business, Especially in Visitor Experience

I’ve been quietly noticing something.

Something that started as a flicker . . . and has now become a full-on ache every time I visit one of my favourite places; a historic house, a beautiful estate, a charming garden, or a family-friendly attraction.

The buildings are beautiful. The experiences are meant to delight.

But the people?

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The Scotch Egg: A Delicious Celebration of Picnic History
Picnic Chronicles Gemma Duck Picnic Chronicles Gemma Duck

The Scotch Egg: A Delicious Celebration of Picnic History

Is there anything more quintessentially British than a Scotch egg? This golden, breadcrumb-coated delight is the very definition of a picnic staple — a portable, savoury snack steeped in tradition, bursting with flavour, and endlessly versatile. Whether nestled in a Fortnum & Mason hamper, gracing a gastropub menu, or tucked into a well-loved picnic blanket, the Scotch egg is nothing short of a national treasure.

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Why Picnics Are the Ultimate Antidote to Modern Life
The Joy Edit Gemma Duck The Joy Edit Gemma Duck

Why Picnics Are the Ultimate Antidote to Modern Life

Modern life is fast, loud, and relentlessly digital. We wake up to notifications, scroll before breakfast, and cram our days with to-do lists longer than a picnic blanket. We live in a world of instant gratification and endless screens, where meals are rushed, conversations happen via text, and ‘switching off’ feels impossible.

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5 Dream Picnic Destinations for a UK Road Trip
Picnic Planning Gemma Duck Picnic Planning Gemma Duck

5 Dream Picnic Destinations for a UK Road Trip

Few things are more quintessentially British than a picnic, and when paired with a road trip through some of the UK’s most iconic locations, it’s pure magic. Picture yourself nibbling treats on a Hyde Park blanket, exploring the woods of Winnie-the-Pooh, or imagining a Bridgerton scene in the rolling hills of Bath. I’ve put together a list of my own personal dream picnic destinations right here in the UK, each steeped in charm, history, and its own unique inspiration. So grab your hamper, a cosy blanket, and join me in dreaming of these picture-perfect picnic spots.

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No Tricks, all Treats
Shop GD Favourites Gemma Duck Shop GD Favourites Gemma Duck

No Tricks, all Treats

As Halloween approaches, it’s time to add a touch of seasonal charm and spooky elegance to your home and celebrations. These carefully chosen Halloween essentials will not only elevate your seasonal décor but also bring a whimsical touch to your autumn festivities.

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Autumn Picnic Traditions

Autumn Picnic Traditions

As the air turns crisp and the leaves begin to fall, autumn offers the perfect backdrop for slowing down and creating new family traditions. There’s something undeniably magical about this season, the vibrant colours, the cool breeze, and the sense of peace that comes with it.

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Joyful Living in Autumn

Joyful Living in Autumn

As the vibrant energy of summer fades and the crispness of autumn settles in, we’re reminded to take a step back, breathe deeply, and savour the slower pace that comes with the season. The shorter days and cooler air invite us to pause, reflect, and enjoy the simple pleasures that surround us. Honestly, I was always a summer girl and never really understood the love affair so many have with autumn.

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The Best Autumn Picnic Spots in Somerset

The Best Autumn Picnic Spots in Somerset

There’s nothing quite like an autumn picnic in Somerset. As the days grow cooler and the leaves turn to shades of gold, amber, and red, the countryside transforms into the perfect setting for outdoor gatherings. The crisp air, the rustling of leaves underfoot, and the peace that comes with autumn’s slower pace make it one of my favourite times of the year for picnics.

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Capturing Joy Everyday
Photography, The Duchess Diaries Gemma Duck Photography, The Duchess Diaries Gemma Duck

Capturing Joy Everyday

Ever wish you could freeze those beautiful, everyday moments? As a mum of four, I know that life can feel like a whirlwind, but it’s filled with countless moments of beauty. Whether it’s the soft morning light streaming through the windows or my kids playing in the garden, these fleeting moments are the ones we cherish the most.

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