MEET

GEMMA

Mother of four, creative strategist, and joyful rebel - better known these days as The Duchess of Picnics.

Let’s be honest, life can feel like a never-ending juggle of school runs, meetings, and reheated cups of coffee. Between deadlines, dinner dilemmas, and dreams we never quite get round to, it’s all too easy to forget the good bits, the slow bits, the outside bits, the moments that make you feel alive.

I should know — I lost sight of them too.

But somewhere between motherhood, midlife, and one too many half-packed picnic baskets, I found my way back. Not through grand gestures or perfect plans, but through gathering. The kind that happens under trees, over tea, and in the middle of ordinary days.

I’m Gemma — mother of four, storyteller, and founder of The Piknic Club. Also known (to some and quite proudly) as The Duchess of Picnics. Because life’s best moments don’t need an occasion, they just need a blanket, a basket, and a reason to pause.

These days, I help people rediscover that feeling, of connection, beauty, and joy, one picnic, one story, and one season at a time. I still collect far too much blue-and-white crockery, sing loudly at musicals, and firmly believe champagne tastes best outdoors.

You’re not too much. The world just got too greige and boring.

Joy isn’t something you find — it’s something you make. When you gather, savour, and slow down long enough to notice the good stuff, life gets a whole lot more golden. It’s not about grand gestures; it’s about blankets on lawns, shared laughter, and moments that remind you you’re exactly where you need to be.

I BELIEVE:


Perfection, pressure, or pretending. I don’t do filtered living or rules about what joy should look like. I’m here for real moments — the wobbly, wonderful, messy kind — the ones that smell like grass, taste like strawberries, and leave you with sun-dappled memories.

I’M NOT ABOUT:


In Somerset with a blanket, a basket, and a small army of children in tow (ages range from toddler chaos to teenage eye-rolls). Usually humming a show tune, chasing sunshine, rummaging through antique shops for blue and white crockery, or dreaming up new ways to make gathering outdoors feel utterly extraordinary.

YOU CAN FIND ME:


Help people fall back in love with the outdoors, with each other, and with the little things that make life beautiful, not someday, but right now. Crumbs on the floor, laughter in the air, champagne chilling in the fridge, joy doesn’t wait for perfect; it lives right in the middle of the moment.

I’M HERE TOO:

What I’m Known For

🌷 Inspiring people to gather more, worry less, and find joy in the everyday (spoiler: it’s hiding in plain sight).

📸 My camera and I are a double act, always chasing light and capturing stories that feel like sunshine.

🧺 Turning picnics into a personality trait (because obviously)

🌿 Building The Piknic Club — a brand that’s redefining what it means to connect, create, and celebrate outdoors.

🎤 Spreading joy by sharing what I’ve learned - knowledge is power, and I do love a good chat

👑 Running a home, a business, and a thriving family taxi service (aka my four children). Often in wellies. Always with snacks. Usually with a messy bun.

SPREAD THE JOY

  • Join the rebellion. Gather outdoors.

    Where connection meets craftsmanship and every blanket spread feels like a celebration.

  • Your monthly (ish) dose of joy, stories, and seasonal musings.

    Delivered from Somerset with love, laughter, and a pinch of rebellion.

  • Pour a cuppa and have a read.

    Letters, thoughts, and ideas from my world of picnics, joy, and everyday wonder.

Why I Do This

Because I think we’ve all forgotten how good life can feel when we stop rushing.

Because gathering outdoors shouldn’t be reserved for special occasions or sunny weekends, it should be part of how we live, connect, and recharge.

I built The Piknic Club as a joyful rebellion against busyness and beige living. A reminder that life doesn’t have to be perfect to be beautiful, it just needs a blanket, good company, and a reason to celebrate the everyday.

This is my way of helping people fall back in love with the outdoors, with each other, and with the sheer magic of a shared moment.

My Joy Philosophy

(in case you’re wondering)

Joy isn’t fluffy, it’s foundational.

It’s not about doing more, it’s about being here — in the moment, in the season, in the company of people who make your heart lighter.

It’s found in gathering, in traditions that tether us, and in noticing the little details most people rush past.

I believe in living seasonally, laughing often, and choosing beauty even when the world feels a bit beige. Because joy ripples, it starts small, spreads quietly, and before you know it, it’s changed the whole room.

SUPER FUN

NOW FOR THE IMPORTANT STUFF

FACTS

01

Sunsets over sunrises, always. I’ve never met a 6am I liked.


02

Gingham is a neutral, I consider it my picnic-based personality trait.


03

I collect blue and white crockery like it’s a competitive national sport.


Champagne goes with everything (including leisurely hikes, breakdowns, birthdays, Tuesday afternoons and business plans).

04


Okay, this one’s mildly embarrassing, but I have a huge fear of popping balloons. I’ve birthed four humans but will still leave the room if someone starts inflating one.

05

So whether you’re here to work together, read something joyful, join the movement, or just breathe a bit deeper, welcome. I’m glad you’re here.

Now, pour the tea, pull up a blanket, and let’s make life feel a little more like you again.